About CMA

The Rutgers Business School Center for Market Advantage (CMA) aims to be the leading interdisciplinary hub of knowledge generation and dissemination with respect to market strategies and best practices to co-create value and establish a market advantage in an increasingly turbulent global environment. 

The mission of CMA is to facilitate ongoing interaction between business leaders, academic researchers, as well as governmental and nongovernmental stakeholders to promote the discovery and dissemination of strategies that create a sustainable market advantage. 

CMA contributes to the competitiveness of its member organizations, facilitates value co-creation by and for stakeholders, encourages global trade and economic development, and generates a repository of the state-of-the-art knowledge.